Wonky fights food waste
45% of all fruits & vegetables is thrown away
At every stage in the food chain from seed to supper, good food is literally thrown away.
And when we throw away a banana for being too bent, or an avocado for a tiny blemish, we throw away every stage of the process that went into creating it.
We think that’s a crying shame. But we’re not crying, we’re creating.
Coming up with the tastiest ways to bring these perfectly imperfect rejects to the table.
One delicious treat at a time.
1/3rd of food & 45% of fruit & veg
is wasted
Where is it wasted?
39% in production
Discarded for aesthetic reasons, slight damage, or just overstocking. Believe us, we’re working on it!
5% in supermarkets
Customer expectations pressure supermarkets to discard the visually imperfect. Good news: they’re increasingly donating surplus to food banks.
14% in hospitality
An easy place to over-cater with too large portions or no shows. Our 250g pots are the perfect snacking size with less likelihood of leftovers.
42% at home
By far the biggest waste happens in the home, but we can change that.
How?
By not confusing sell-by dates with consume-by dates.
By serving human not giant sized portions.
By thinking creatively about left-overs.
Nobody wants waste, and we believe together we can tackle it
Are you with us?
Do you have what it takes to be a Wonky Hero?